Quality Engineering is about surviving the digital transformation.
Top players set the stage.
In a context of market acceleration powered by technology, there are only more top players challenging the existing ones.
“Software defines the speed at which business can deliver change and innovation”
— Drew Lanham, CEO at Cypress.io
Organizations are facing numerous challenges to deliver impactful and sustainable transformations:
- Continuously deliver value to remain competitive in a challenging ecosystem;
- Make choices of investment and priorities in a world with low predictability;
- Deliver a successful experience to “users” we don’t directly know or interact with;
- Deliver rapid increments that are hard to express and adapt them based on experimentation;
- Streamline end-to-end processes that are becoming more complex and interdependent.
These factors of accelerated changes with disruptive innovations in a globalized context is digitalization.
In this context where best practices are easily replicated, competitive advantages through operational excellence are at best, temporary. Thus, lasting competitive advantages reside in the unique way an…
